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FREE · 24-PAGE PLAYBOOK · NO CREDIT CARD

The Follow-Up
Leak Playbook.

What to fix first when "we replied" still doesn't turn into bookings. Built from 1,000 real clinic tests, not theory.

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ALGORICUM · A FIELD GUIDE
The Follow-Up
Leak Playbook.
What to fix first when "we replied" still doesn't turn into bookings.
INSIDE
01   The 1,000-clinic test
02   Leak: Silence
03   Leak: Homework
04   Leak: Drift
05   The 2-minute leak check
06   The weekly scoreboard
a
algoricum.com
24 pages
12-minute read
Built on 1,000 real tests
The findings

What we found in 1,000 clinics.

40%
Never replied at all
The inquiry disappeared into someone's inbox or got lost in a shift handover.
3 in 4
Who replied, still lost the booking
Replying isn't enough. What happens after the first reply is what closes or kills the booking.
5%
Reached a confirmed booking
Without the patient driving it. Those were the clinics doing real follow-up.
What's inside

Five sections.
Each one fixes something specific.

No fluff, no fundamentals lecture. Each section names a specific failure mode and the exact pattern that fixes it.

01
Silence

Why no response is the most expensive thing a clinic does.

Plus how to make silence structurally impossible, even when your team isn't there to reply.

02
Homework

How a perfectly good reply still hands the booking back.

The exact reply pattern that keeps ownership on your side instead of asking the patient to do work.

03
Drift

The "we're doing pretty well" leak nobody catches.

Why threads that start strong still fade, and how to carry every conversation to a clean outcome.

04
The Leak Check

Pull your last 10 inquiries. Answer three questions.

You'll know exactly which leak is yours before you finish the first section of the playbook.

05
The Scoreboard

Six numbers that tell the truth about your follow-up.

Under 10 minutes a week. No guesswork. The same six numbers we use to tell whether a clinic is healthy.

+
Bonus

Three real conversations, broken down line by line.

Exactly what each clinic said, what they missed, and the version that would have booked.

A peek inside

Here's how one section reads.

A short excerpt from the Silence chapter. You're getting the kind of thinking that's in the rest of the book.

PAGE 8 · LEAK 01 · SILENCE

"We reply fast" is not the same as "we reply in time."

Most clinics we tested replied within 24 hours. A few replied within 4. Almost none replied in the window that actually matters: within the first 15 minutes, when the patient is still on their phone, still in the headspace that made them message in the first place.

By the time most clinic replies arrive, the patient has scrolled to the next thing. The reply lands in a quiet inbox. The patient sees it later, when their attention has moved, and the urgency that produced the original inquiry is gone.

This isn't a problem your team can solve by working harder. Most inquiries arrive between 6pm and 10pm. The window you need to hit is structurally outside the hours your team can reasonably work.

The fix in one line

Stop trying to reply faster. Build a system where the patient gets a reply during the window that matters, even when nobody's at the desk.

Continued in the playbook. Section 03 walks through three specific patterns clinics use to make this structurally possible without hiring nights and weekends staff.

Is this for you?

You'll know in three lines.

You spend real money on ads.
Meta, Google, referrals, whatever. You're paying for these leads and most of them aren't booking.
Your front desk is already maxed.
They're answering phones, juggling walk-ins, handling reschedules. Following up on every inquiry isn't realistic.
You've watched inquiries go quiet and felt the burn.
You know the feeling. The lead was interested. Then nothing. That's the leak this playbook is built around.

If two of these are you, you'll find this playbook is built for you specifically.

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